Narrative / Video script
Minnesota Zoo
A funding proposal that brings a public institution’s legacy, present needs, and future into one story.
The Writer’s Ink / Portfolio
Different subjects.
The same care
with the words.
Launches and learning. Institutions and everyday life. Nine projects from the writing archive, with the ideas, images and original samples behind them.
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The writing takes many forms.
Find a kind of work, then open a project to read the samples and see the writing role.
Showing all 9 projects.
Inside the project
Technical / Brand narrative
Samsung Bioepis
A technical subject, an investor audience, and the work of making a complicated business understandable.
Editorial / Cultural narrative
World Design Capital
Institutional storytelling that connects a city’s history, culture, and ambitions through design.
Campaign / Event communications
Samsung CES
Exhibition messaging, launch materials and newsletters that connect a technology portfolio to one event story.
Digital / Story & script
Samsung Experience
A character-led microsite narrative that turns phone features into moments of friendship, play and discovery.
Brand / Product narrative
Samsung Galaxy S II
A product-launch narrative shaped around “Embrace the Evolution,” with a brochure that connects features to everyday value.
Editorial / Culture & place
Seoul Guide Book
Chapter openings and translation editing for a guide to Seoul’s history, neighborhoods and everyday life.
Editorial / Education & localization
Magic School Bus Workbooks
Educational editing and rewriting for English learners, through a Korean publishing partner.
Institutional / Proposal narrative
Gwangju · IDA Congress bid
Place, participation and a shared design language, brought together in a city’s congress bid.
Selected historical projects. Each project describes the writing contribution and includes original samples.
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