Samsung CES / Campaign / Event communications
One event. A connected story.
Exhibition messaging, launch materials and newsletters that connect a technology portfolio to one event story.
Explore the samples ↓
From the original project archiveThe context
Give a large launch a clear through-line.
The recovered CES 2006 account describes writing across a broad exhibition: product materials, press releases, an event microsite, category narratives and daily newsletters. The brief was to communicate technology with a consistent sense of design and purpose.
The work had to move between a broad brand idea and concrete reasons to look at individual products. The recovered newsletters also show the change of pace from advance invitation to coverage during the show.
The writing role. Exhibition/category messaging, marketing materials, press-release writing, microsite content and event newsletters, as described in the archived portfolio. The archive does not establish every commissioning or agency relationship.
A closer look at the craft
Give the range an organizing idea
The source groups the mobile offer around multimedia, style, business and next-generation technology. Each gives the reader a different way into a large product range.
Change the register with the format
Concept materials develop an organizing idea. A live-event newsletter needs an immediate reason to open, read and follow what happens next.
Keep the launch in its own time
The samples preserve 2006 devices and technical language as historical writing, rather than current product recommendations.
The writing, up close
Read the work.
Project credits & context
Exhibition/category messaging, marketing materials, press-release writing, microsite content and event newsletters, as described in the archived portfolio. The archive does not establish every commissioning or agency relationship.
Historical project. No attributable commercial outcome is claimed.
These selected samples show historical work. The project descriptions distinguish writing, editing and collaboration; they do not claim a measured commercial result.
A similar challenge?